random learnings from B2B

b2b business hypothesis

  1. Avoid building tools to replace low-income, low-frequency jobs.

  2. Solve problems that drive revenue and become associated with success.

  3. Look at a globally large space if you want to build a brand; focus on a small niche if you want to build a lifestyle business.

  4. ROI is the only metric when selling to B2B—either lower the investment or increase the return.

  5. Use AI to automate higher-order intelligent jobs. It’s hard, but it’s worth it.

  6. When you pick a hypothesis, define a timeframe to validate it.

  7. If you’re solving for efficiency optimization:
    • A lot of people have the inefficiency, big cost - good to go.
    • A lot of people have the inefficiency, small cost - maybe.
    • A few people have the inefficiency, small cost - avoid.
    • A few people have the inefficiency, big cost - depends on the money.